Why Successful Facilities Matter to Enrollment
For higher education, private and independent institutions, enrollment is not guaranteed the way it is for public K-12 schools. When students and parents have a great deal of choice in institutions, the landscape quickly becomes competitive. Considering that college enrollment is down for the eighth consecutive year and that private school enrollment dropped 14 percent from 2006 to 2016,1 higher education institutions and the like are looking for ways to stand out and secure recruitment and retention.
A key factor many higher education, private and independent institutions may overlook is the state of their facilities, which has a lot more to do with enrollment than you may think. Consider this:
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71% of students agree that the look of a campus is important2
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Surveyed students report that the physical campus is 32% more important than the institution鈥檚 reputation2
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Renovation and upgrades to facilities increased freshman enrollment by 10% at the University of Maine3
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Insufficient facilities are listed as a top threat to the success of higher education4
What HGTV Can Teach Your Institution
Ever turn on HGTV and binge ten episodes of House Hunters? By the third episode, you鈥檙e probably mentally weighing in on which house is best, even before you get the inside tour. Why?
Two words: curb appeal.
Curb appeal is a language anyone with sight speaks. It鈥檚 human nature to assess a place by the way it looks, and you likely did it when you bought your home. You pulled up to it for the first time and instantly had a feeling about it based on the outside appearance. First impressions like this matter, and they don鈥檛 just happen when buying a house. Many students and parents report making a decision about whether a school is right for them or their children within the first two minutes of being on campus.
Curb appeal matters everywhere. That overgrown landscaping, the potholes in the parking lot, the faded paint or letters chipping off signage, it all sends signals to potential students and their families. That sign is: If they don鈥檛 take care of their facility, why should I believe they鈥檒l take care of me?
You Got Them, Now You Have to Keep Them
The state of your facilities doesn鈥檛 just impact recruitment; there鈥檚 also the matter of retention.
Particularly on higher ed campuses where facilities become students鈥 home away from home, the quality of time spent in facilities plays a huge role in how happy the student will be at that institution.
If that classroom a student has to be in every morning is always hot, if the lights in the hallway are always out or flickering, if the sink keeps spitting out dirty water or a dorm room window has been broken for weeks, now we鈥檙e not just talking curb appeal 鈥 comfort and security are being affected. You can bet that if maintenance issues like this become a recurring problem, you鈥檒l start to see the effect in your enrollment numbers, and with good reason.
In today鈥檚 competitive education landscape, don鈥檛 let the state of your facilities be the reason your numbers are dropping. While there are no easy fixes, your facilities are a highly manageable aspect of your operations that can have a significant influence on recruitment and retention, and investment in this area matters.
To learn how 香蕉视频 can help you get and keep your organization鈥檚 facilities working for you rather than against you, check out our capabilities.
1 鈥 https://www.wsj.com/articles/losing-students-private-schools-try-to-change-1514557437
2&苍产蝉辫;鈥&苍产蝉辫;丑迟迟辫蝉://飞飞飞.别-补谤肠.肠辞尘/产濒辞驳/尘辞诲别谤苍-补苍诲-飞别濒濒-尘补颈苍迟补颈苍别诲-肠补尘辫耻蝉-蹿补肠颈濒颈迟颈别蝉-颈苍蹿濒耻别苍肠别-丑颈驳丑别谤-别诲耻肠补迟颈辞苍-肠补尘辫耻蝉-别苍谤辞濒濒尘别苍迟蝉/&苍产蝉辫;
3&苍产蝉辫;鈥&苍产蝉辫;丑迟迟辫:飞飞飞.苍别产丑别.辞谤驳/迟丑别箩辞耻谤苍补濒/补苍辞迟丑别谤-产谤颈肠办-颈苍-迟丑别-飞补濒濒-颈苍肠谤别补蝉别诲-肠丑补濒濒别苍驳别蝉-蹿补肠别-迟丑别-辫丑测蝉颈肠补濒-肠补尘辫耻蝉/&苍产蝉辫;
4 鈥 Research conducted by the Organization for Economic Co-operation and Developpement
